Design studio · East Lansing, Michigan
Make your business Bloom.
We listen first. We draw before we touch a computer. Then we build you a visual identity with a personality, because that is exactly what your brand is.
About Us.
Outer Graphics is a small design studio in East Lansing, right across from the MSU campus. We have been at it since 1999, more than twenty-five years of graphic design and marketing expertise for the businesses of greater Lansing.
Small studio, personal touch. You work directly with the people doing the work, and nothing leaves here until it feels right.
We can help you with:
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01
Visual Identity
Logos, color, type and the rules that hold it all together. A brand that still looks like you in ten years.
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02
Websites
Sites that load fast, read beautifully on a phone, and actually sound like your business.
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03
Custom Signage
Interior and exterior signage designed to be seen, read, and remembered from across the street.
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04
Storefronts & Vehicles
Window graphics, storefront treatments and vehicle wraps that turn your building and your van into billboards.
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05
Trade Shows
Booths, banners and hand-outs built to pull a crowd down a long, noisy aisle.
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06
Publications
Desktop publishing done properly: brochures, catalogs, newsletters and annual reports.
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07
Menus
Menus designed to be legible in low light and to quietly steer diners toward your best dishes.
How we work.
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1 We listen
Before anything else we sit down and find out what you actually do, who you do it for, and what you want people to feel about it.
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2 We draw first
Pencil before pixels. Sketching is faster, looser and far more honest. Bad ideas die cheaply and good ones show up early.
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3 Then the computer
Only once the idea is right do we build it out, refine the typography, and hand you files that work everywhere you need them.
Meet the Team.
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Carrie Schaeffer
Owner & Lead Designer
Founded the studio in 1999 and still takes the first pencil to every identity that goes out the door.
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Cait Schneider
Senior Designer
Turns a rough sketch into a finished system, and will happily argue with you about kerning.
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Bonnie Kapushinski
Signage Master
Knows her stuff and is unfailingly kind about it. If it has to survive a Michigan winter, she has already thought of it.
Reviews.
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Placeholder testimonial. Replace with a real client quote. Two or three sentences is the sweet spot: what they needed, what changed, and how it felt to work together.
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Placeholder testimonial. Replace with a real client quote. Specifics beat praise: “our walk-in traffic went up after the new sign” lands harder than “great to work with”.
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Placeholder testimonial. Replace with a real client quote. If you have Google reviews already, lift the best three and link out to the full profile.
Let’s talk.
Tell us a little about your business and what you are trying to make happen. We will get back to you within one business day.
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Studio
000 Grand River Ave
East Lansing, MI 48823 - Phone (517) 000-0000
- Email hello@outergraphics.com